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The uniqueness and beauty of the pedestrian streets in the city centre, with Dato Street as the prime example of a city modelled to a human dimension, offers specialised high quality shops, where major brands coexist harmoniously with local and traditional commercial establishments. The traditional crafts of the medieval quarter of the city are still practised today. Even in the 18th and early 19th centuries, between 40 and 60% of the inhabitants of Vitoria were engaged in traditional craftwork. Craftsmen worked close to each other in the streets that bear the names of these medieval crafts guilds: Herrería, Zapatería, Cuchillería ... Today, the city maintains this tradition and a large number of local craftsmen and women have their workshops in the centre of the city: one can still find numerous small, specialist shops, antique dealers and boutiques in the medieval quarter of the city. Once a month, the Almendra Market takes place in the Medieval District. And on the last weekend of September, the city centre commemorates its great Medieval Market.
